Banks, EU – Baltic States, Financial Services, Good for Business, Innovations, Latvia, Technology

In the world, there is a technological revolution, and financial industry is no exception. World's economy is rapidly increasing volume of electronic payments, which already is dominating. Major European banks HSBC, Deutsche Bank, Lloyds Bank, DNB, Banco Santander, Royal Bank of Scotland, Barclays during the last month announced plans to close more than 1,000 branches.

Experts predict that by 2030 Sweden becomes the first country to completely become cashless economy. Therefore, to identify Europe's most advanced and innovative technology companies in finance industry European Fintech Awards was established.

In 2016 for European Fintech Awards TOP100 were nominated 413 companies. 30% of all nominees were from the UK, and only 6 fintech companies from Latvia. On the basis of votes, from over 55.000 FinTech enthusiasts and judge decisions, TOP100 most interesting fintech companies in Europe by 9 categories were selected. From Latvia, in the TOP100 got only 2 companies, one of them – UX Design Agency.

UX Design Agency on the results of public voting and jury decision was included in the TOP3 of European companies in the category – Innovative Banking Software, competing more than 40 other fintech companies. UX Design Agency, based in Latvia is the first and leading boutique agency delivering user experience design for online financial services: banking, fintech, insurance, trading, payments, etc.

The innovative approach of UX Design Agency takes into account business and technological opportunities and focuses on the needs and behavioral patterns of users. As a result, company makes digital banking interfaces and other financial startups customer-centred and frictionless. Latvia based UX Design Agency service is in demand among banks and fintech startups from Europe and the United States.