Baltic Export, Good for Business, Latvia, Markets and Companies, Technology
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Saturday, 23.11.2024, 15:20
Digital platform opened in Latvia on excellence in export
The
interactive digital platform devised with support from the Ministry of Foreign
Affairs will present 100 successful export companies, their presence and
achievements in the world markets.
"This is a major initiative with a high
potential, an opportunity for dynamic cooperation between businesses and the
public sector," said Kalnina–Lukasevica at the opening event. "I hope
the digital platform will prove to be a live and evolving format. We definitely
do not intend to stop at what has been achieved and we are open to putting new
ideas into action. I believe that this platform could further unfold to tell
everyone about the strengths and successes of Latvian companies," the
Parliamentary Secretary noted.
In her address to the audience, the Parliamentary
Secretary said: "I am truly pleased that the companies which we find in
this digital treasure chest include not only export heavyweights, whose success
in foreign markets has grown alongside Latvia after it regained its
independence, but also companies which have earned their place on the list due
to rapid growth in recent years."
The digital platform on export launched today has been
has been created as a project under the Foreign Ministry's public diplomacy
program ahead of the centennial of Latvia. The public diplomacy program is
developed to contribute strongly to priority areas in Latvia's foreign policy –
the economic growth of the country, and strengthening its security.
"The centennial anniversary is an excellent
opportunity for drawing our foreign partners' attention to Latvia's
achievements and promote further cooperation in concrete projects – in economy,
culture, education and science," said Kalnina–Lukasevica.
At the outset, the platform will feature
visualisations of 70 companies, which have won their Rising Stars and The Red
Jackets titles in the past years. In the near future, 30 more names of award
winners will be added to the platform.
During the export excellence forum, awards were bestowed
on 20 most successful Latvian exporting brands and ten most promising companies
– "Rising Stars". The Red Jackets, a movement of like-minded people,
brings together partners from the public, non-governmental and private sectors.
The association aims at identifying, highlighting and rewarding Latvia's most
visible export brands which have successfully captured foreign markets and are
making Latvia's name known abroad.