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Kalev continues to be the most liked brand in Estonia in 2012
Juhan Tere, BC, Tallinn, 07.03.2012.Print version
Confectionery factory Kalev continues to have the most liked brand in Estonia just like in earlier years, LETA/Delfi rports.
The second place goes to dairy industry Tere. The 3rd and 4th place are shared by Skype and Maxima, TNS Emor brands top list study indicates.
Top ten included also national television ETV, Google, bread industry Leibur, supermarkets chain Selver, telecommunications firm Tele2 and YouTube.
While the positions of other brands in the top ten have changed as compared to 2009 and 2010, Kalev has preserved and even increased its lead. Tere has posted a major increase, from 23rd place in 2009 to 12th in 2010 and 2nd place now.
1,001 Estonian inhabitants in the age of 15-74 years participated in the study in January-February this year.