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The Apollo Cinema will have three cinema halls with a total of 420 seats; the biggest hall accommodates 234 and two smaller ones 93 people each.

"While in Tallinn, Tartu and Narva, cinemas post visitation records, the cinema goers of Pärnu have been largely neglected so far. Now modern 3D technology cinema will arrive here in cooperation with Apollo and the developer of the Pärnu centre," said Apollo's sales and marketing manager Eha Pank.

In Tallinn, two million people, in Tartu, over 400,000 and in Narva, more than 100,000 people a year go to the cinema. The growth trend has been motored by a big choice of films and opening of modern cinema halls.

Pank said that entertainment world merges now. "Hundreds of thousands of people enjoy books, music and film bought from us. But big screens, besides home cinemas, were so far missing from our film portfolio. The cinema project will fill in that gap now," added Pank.

The Apollo store chain includes 11 stores and an internet store. The turnover of the Apollo was 13.2 mln euros last year.