Baltic States – CIS, Foodstuff, Lithuania, Markets and Companies, Ukraine

"The main products of Roshen is bulk candy, and it takes the market share from other products in the category, including Lithuanian. Unfortunately, our consumers do not or rarely read labels, therefore, they do not see that the ingredients of Ukrainian products are worse, for instance, they use extremely large amounts of trans-fats, which our Health Ministry recommends to limit, as well as a lot of sugars. The materials are the cheapest," said Rolandas Janceris, CEO of Vilniaus Pergale, one of Lithuania's biggest sweets makers.

Rolandas Pridotkas, CEO of Ruta candy maker, said in his turn that the supply of candy depends on retail chains, which have lately been offering increasingly more Ukrainian candy.