Alcohol, Legislation, Lithuania, Markets and Companies, Retail

In Lithuania there are two statutory regulations concerning alcohol advertising: One is the Law on Alcohol Control, statutory regulation which specifically refers to alcohol marketing and advertising. The other specific document – the Law on Advertising does not cover specific regulations concerning advertising and marketing of alcoholic beverage. There is presently no overall self-regulatory system for advertising in Lithuania but the Advertising Law establishes the right to voluntarily control advertising. Additionally, The Lithuanian Brewers Association signed its Brewers self-regulation code in December 2004, informs eucam.info.

So the Law on Alcohol Control is in practice the only one and main regulation of alcohol marketing and advertising document in Lithuania. The Law on Alcohol Control was adopted by the Parliament on the 18th of April 1995. The last new version on the Law on Alcohol Control came in to force on the 1 March 2004. Till 2006 this Law was elaborated and changed more than 20 times. The complaint and sanctioning system connected to marketing and advertising on alcoholic beverages is fully reflected in legal act.