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Friday, 17.01.2025, 09:42
Prisma Latvija plans to expand only in Riga
Harkonen explained that Prisma Latvija operational strategy and planning in Latvia currently envisages opening supermarkets only in Riga. At the moment, the company is in the middle of a five-year planning period, focusing the entire energy on expanding its chain in Riga, writes LETA.
It is more important for the company to cover the entire territory of Riga so that Prisma supermarkets would be everywhere around. The company's main task is to strengthen its supermarket chain in Riga, consisting of at least seven supermarkets, pointed out Harkonen.
Prisma Latvija is still looking for other locations in Riga where the company could expand, said Harkonen.
The fourth Prisma supermarket will be opened at the end of October in the Riga suburb of Plavnieki, the fifth one – close to "Arena Riga" at the end of November.