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Estonian beverage producers set a ceiling to alcohol content of cider and long drink
BC, Tallinn, 25.03.2013.Print version
Estonian Beer Association members A. LeCoq, Saku Õlletehas ja Viru Õlu will reduce the alcohol content of cider produced and marketed at a the local market to 4.5% and that of long drink to 5.5% starting July 1, 2013, LETA/Public Broadcasting reports.
The breweries want to facilitate the aim set in the national alcohol policy Green Book to reduce the consumption of absolute alcohol.
The change will be stipulated in the Estonian Beer Producers code of ethics that the members of the union follow, in addition to legal acts valid in Estonia.
Breweries stipulated in their code of ethics several years ago that they don’t produce or market strong beer that has alcohol content more than 7%. They also had decided not to advertise strong beer.
The new restrictions on strength will be enforce on cider and beer produced after July 1; what has been produced earlier will be marketed.