Advertising, Alcohol, Latvia, Legislation, Markets and Companies

The amendments also apply to beer and wine. This means that no alcoholic beverages will be advertised on television from 6 a.m. to 10 p.m., because this is the period of the day when children's programs and movies are aired. In the meantime, there will be no restrictions on radio commercials promoting beer and wine.

The ministry says that, according to research, restrictions on advertisements of liquor is one of the most effective ways to reduce teenage alcohol consumption. It also explains that similar restrictions on advertisements and commercials of alcoholic beverages have been adopted in a number of European Union countries, while some – Norway, Sweden and France – have banned liquor commercials altogether.

The amendments will now be reviewed at a meeting of state secretaries.