Estonia, Good for Business, Internet, Markets and Companies, Retail, Technology

Rimi now offers the home delivery service in the Harju County areas of Kloogarand, Keila, Keila-Joa, Aasmae, Kaberneeme, Saue, Saku, Luige, Juri, Tabasalu and Viimsi, among others. 

"We have made a lot of effort to put Rimi in an equal position in competition in terms of the e-store delivery area with the chains that have operated an e-store already for years," Helen Lednei, head of e-commerce at Rimi Estonia, said in a press release. 

The next region that Rimi's e-store will expand to is Tartu.

"We wish to reach Tartu definitely already this year, and in addition to the home delivery service there will be also a Rimi Drive area in Tartu, which means that the goods ordered will be put directly in the luggage compartment of the customer's vehicle," Lednei said.

Rimi Eesti Food AS is a company of Rimi Baltic AB group, the sole owner of which is ICA Gruppen AB of Sweden.