EU – Baltic States, Good for Business, Latvia, Markets and Companies, Transport

From the 1^st of November 2012 on, all the purchases made at ATU Duty Free using the Baltic Region’s most popular loyalty program BalticMiles allows its customers to win 1 Point for 1 Euro.

ATU Duty Free’s Managing Director Ersan Arcan stated that: “We are going to personally greet the 11.111^th customer with BalticMiles card just before Christmas, and award him with 11.111 bonus points which can be redeemed for a roundtrip airBaltic flight in the Scandinavian, Baltic, Central or Eastern European region as a reason to celebrate our partnership with the international BalticMiles loyalty program. We also would like to express our commitment to the Baltic region in Riga International Airport in the first year of our operation.

BalticMiles’ CEO Gabi Kool addressed the following regarding the partnership: “During our short but very successful beginning of cooperation with ATU, it is visible that BalticMiles members highly appreciate the possibility to earn BalticMiles Points when shopping at Riga Airport, which has promoted the activity of the customers. Also those ATU customers who are not BalticMiles members have shown great interest in joining the BalticMiles program. This partnership demonstrates perfect synergies and true collaboration between 2 companies and creates great benefits to frequent flyers.”

Riga International Airport is the most important air traffic hub of the Baltic region, gateway and transit point for a total of 4 to 5 million passengers yearly. ATU Duty Free provides duty free services at Riga International Airport in 14 stores on 1,430 square meter area. The Chairman of the Riga International Airport Aldis Mūrnieks commented on the program partnership: “Thanks to successful business relationship between Riga Airport and ATU Duty Free, the airport’s commercial areas have reached the global airport standard. Passengers can choose from a rich variety of goods and receive excellent service. Moreover, Riga International Airport’s non-aviation revenues now account for 57 percent of the total revenue in 2011. It is gratifying that ATU Duty Free has joined BalticMiles, one of the world’s best loyalty programs, thus providing additional privileges to the passengers.”

Since January 2012, ATU Duty Free stores have become the meeting point of over 4,4 million passengers who are enjoying more than 430 worldwide brands from liquor, tobacco, beauty products, local brands to fashion and accessories. Customers can find 12,000 reference products at ATU Duty Free’s Riga stores with advantageous prices, up to 16% in perfume and cosmetics, 31% in liquor and tobacco items, compared to high street.