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Cesu alus brewery starts producing "Dynamit Juice"
Nina Kolyako, BC, Riga, 02.03.2010.
Print version
Print versionThe Cesu alus brewery has launched production of a new generation energy drink called "Dynamit Juice", which contains 30% various fruit juices.
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The juices mentioned are apple, pear, orange, pomegranate, mango and maracuja.
Cesu alus began producing its "Dynamit" energy drink brand in 2006, and by 2009, it was the solid market leader, cornering 35 percent of the market. This despite competition from such globally-popular brands as "XTC" and "Red Bull", informs LETA.
"Dynamit Juice" will be retailed in 0.5 liter plastic bottles.
Turnover for Cesu alus and its other various beverages reached LVL 27.3 million in 2008, or 15 percent more than in 2007.
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