Advertising, Forum, Lithuania, Markets and Companies

Just like last year, packaging designers will compete in 11 NAPA Baltic Awards categories: fresh food, prepared food, confectionery, snacks & desserts, non-alcoholic beverages, low alcohol beverages, high alcohol beverages, health and beauty, private label, limited edition product, and artisan product.

Algirdas Orantas, the Chairman of the Board at the Lithuanian Design Association, commented that the geographically expanded awards have become a great platform for Baltic designers when it comes to attracting worldwide attention to the visual, functional, and sustainability-conscious innovations born in the region.

“NAPA Baltic aims to evaluate, acknowledge, and open new doors for both the designers and their creations,” said A. Orantas. “This is the reason why we have decided to continue accepting submissions for free. We believe that this low barrier to entry will facilitate the presentation of new ideas to the world by both major agencies and companies and the smaller or even individual creators.”

The submissions that make it all the way to the last stage of the NAPA Baltic Awards will be evaluated by a 7-member jury from Estonia, Latvia, and Lithuania. This year, the Estonian side of the jury features Helene Vetik, who is a co-founder and creative partner at the Hmmm creative studio, and Dan Mikkin, a partner and service designer at the Brand Manual branding and service design agency. From Latvia, the jury will be reinforced by Maija Rozenfelde and the Global Portfolio Director of the Amber Beverage Group, Maris Kalnins. Lithuania will be represented by the Head of Marketing at the BIOK Laboratorija, Ieva Čepononė and Renata Šarkauskaitė, the Creative Director at Mãrios, a newly-created advertising agency, as well as Gabija Platūkytė.

Running concurrently to the Package Design Awards, the NAPA Talks by Aurika conference will also take place on November 5 at the Taste Vilnius HORECA event, where international presenters, packaging designers, and food and other product manufacturers will exchange experience, knowledge, and insights about the latest trends in their sectors. All packaging design solutions selected for the final stage of the awards will be available for viewing and evaluation on November 5-7, at the Lithuanian Exhibition and Congress Centre LITEXPO in Vilnius.

Last year, 121 packaging designs were submitted for consideration at the NAPA Baltic awards. 60 of them were selected for the final stage, with 21 receiving prizes. The most prolific categories in the finals were prepared food (11), high alcohol beverages (11), health and beauty (9), and limited edition product (9). Country-wise, the biggest number of submissions came from Lithuania with 80. 29 designs were submitted from Estonia and Latvia trailed behind with 12.

More information for the participants of the awards and the conference can be found at: https://www.napa.lt/