Markets and Companies, Technology

Catering to a very specific market, the casino games are available on the newly launched casino portal SuperCasino.ee, where users based in Estonia can register for an account quickly and easily using their bank identity. This makes registering for an account much easier than it is with traditional operators.

The site is available in Estonian, Russian, and English, which adds to its accessibility.

The company behind this thrilling initiative is the well-known online gaming operator, the Betsson Group, which also operates Betsafe. SuperCasino will operate under the same license as Betsafe.

A Contemporary Pay N Play Solution

The new brand forms part of the company’s broader expansion plans says Betsson Group’s Commercial Director, Kaido Ulejev. Launching it alongside Betsafe was a logical step.

Because there are unique segments within the consumer market that participates in online casino, gambling, and betting activities in Estonia, the company realized there was a need to launch a new brand that would cater to a new group they had identified.

“Our consumers form part of different segments,” said Ulejev. “These segments are unique, and we needed to launch a new brand in order to address a different segment group.”

TG Lab, a leader in the igaming software solutions sector, is a key collaborator in the project.

Bettson, which has extensive experience implementing multi-brand strategies in various markets, has worked with the company for more than four years, but this is their first partnership in Estonia.

“The idea behind SuperCasino is to provide simple, accessible entertainment in the best way possible, and TG Lab helped us to combine the modern Pay N Play solution approach with a localised product,” said Ulejev.

TG Lab chief executive, Ugnius Simelionis said he was thrilled to be working with Betsson on the launch of their Pay N Play SuperCasino brand.

“Our flexible technology provides operators with the perfect platform to accelerate growth and we are certain it will deliver strong results,” he said.

What SuperCasino Offers

Sportsbook, Live Casino products, and about 500 Casino slot games from multiple gaming providers are available to SuperCasino.ee customers. The games have been provided by some of the top software developers in the iGaming industry, including NetEnt, Isoftbet, and Play N Go.

The new SuperCasino casino portal also caters to a range of sporting betting markets including basketball, football, and eSports. Betting options include placing money ahead of events as well as betting during play.  

All in all, the focus is on providing the ultimate casino experience.

But it’s not going to stop here. Betsson has plans to expand the SuperCasino experience by adding sensational, new providers, some of which are exclusive to the online casino and betting market in Estonia.

The company will also continue to offer short-term targeted offers for its consumers to participate in.

Online Gambling & Betting in Estonia

With a population of only about 1.3 million, Estonia’s online gaming and gambling market is relatively small in international terms. In spite of this, Betsson reported record revenue for the second quarter of 2020 of SEK1.53 billion (the equivalent of £133.2, €148.2m, and $175.6 million).

Online gambling has only been permitted in Estonia for the past decade. When the market was first regulated, it was limited to local operators. A year later, it was opened up to foreign companies that have been eligible for licensing ever since.

The Betsafe license which also covers SuperCasino.ee is held by Triogames Ltd, a name that is widely recognized in the online casino and gambling sector in Estonia.

Let the games begin!